ABSTRACT:
In today’s digital era, social media marketing has become a vital tool for businesses to engage with customers, build brand awareness, and drive growth. This study examines the social media marketing practices of small and medium enterprises (SMEs) in Coimbatore district. Using primary data collected from 113 respondents through a structured questionnaire, the research analyzes platform usage, content strategies, effectiveness, and challenges. The findings reveal that most SMEs actively use social media, particularly Facebook and Instagram, with a strong focus on engagement and lead generation. The study concludes that social media marketing significantly contributes to business performance, though optimization and strategic improvements are necessary for maximizing outcomes.
Cite this article:
S. Vasundharadevi. A Study on the Practice of Social Media Marketing Among Small and Medium Enterprises in Coimbatore District. International Journal of Advances in Social Sciences. 2026; 14(2):79-2. doi: 10.52711/2454-2679.2026.00017
Cite(Electronic):
S. Vasundharadevi. A Study on the Practice of Social Media Marketing Among Small and Medium Enterprises in Coimbatore District. International Journal of Advances in Social Sciences. 2026; 14(2):79-2. doi: 10.52711/2454-2679.2026.00017 Available on: https://www.ijassonline.in/AbstractView.aspx?PID=2026-14-2-2
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